The internet defines Gossip as "casual or unconstrained conversation or reports about other people, typically involving details that are not confirmed as being true". The truth is that everybody gossips, yes EVERYBODY. In fact, over 60% of adult conversations involve some form of gossip. There is a reason for this, and it’s because gossip and rumors are the most effective form of communication. They are so effective because gossip appeals to our human need to be in the loop.